Industry lobby group, Salmon Tasmania, have won an appeal that overturns a recent decision that one of their videos in their recent ad campaign was deceptive.

Bob Brown Foundation believes that the original ruling holds true and is investigating what other avenues can be taken to remove the deceptive ad.

“The salmon ad in question, whether pulled off the air or not, remains deceptive,” said Alistair Allan, Antarctic and Marine Campaigner at Bob Brown Foundation.

“The footage shown is not the reality of factory salmon farming, which is one of death pollution and disease. At every step, the big salmon companies are doing all they can to greenwash and hide the true face of farmed salmon from consumers. They will never have an ad that shows seals being shot, dolphins trapped in nets, reefs covered in algal blooms or dead fish washing up on beaches,” said Alistair Allan